Flexible (Full-Time / Part-Time)
We are looking for an experienced Search Engine Optimization (SEO) Specialist who will identify strategies, techniques and tactics to increase the number of visitors to our website and obtain a high-ranking placement for our choice of keywords in the search engine results. By generating more leads for the business, you’ll open up new opportunities for driving growth and profit.
As a SEO Specialist, you'll need to:
Run pay-per-click (PPC) campaigns on search engines and social media to increase revenue through sponsored online advertising
Monitor the PPC results to calculate the ROI from online advertising
Write original content for webpages/blogs - tailored for the target audience
Make technical recommendations to developers for SEO friendliness of the software applications
Constantly check search terms, rankings and analytics to monitor performance of websites and make recommendations for improvement
Engage with other businesses (affiliates) over link-building opportunities
Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
Drive targeted and loyal traffic to a website by community building
Use social media to distribute content and encourage more external sites to link to your content - giving you more authority
Develop and integrate content marketing strategies
Monitor the search engine algorithms to keep up-to-date with changes
You'll need to show:
a genuine interest in SEO and/or digital marketing
evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
a commitment to keeping your technical skills and knowledge up to date
an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
a good understanding of search engines
an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
a good understanding of PR and how to get the right messages out there
an understanding of how customers search, where they search and why they purchase something online
a good understanding of the wider marketing context
strong analytical skills for understanding ranking algorithms
excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation
proficiency in Microsoft Office and an excellent knowledge of Excel
some experience and knowledge of web hosting.
Working hours are normally 9am to 5pm. You may need to work occasional evenings and weekends, if you're involved in analyzing traffic for a marketing campaign and there is an approaching deadline.
Flexible work patterns and working from home may be possible.
Work is mainly office-based and you'll spend the majority of your time at a computer.
There's a lot of competition in the traditional SEO market. SEO work requires you to constantly review your skills and keep up to date with ever changing technological developments and trends. You can do this by reading SEO and internet marketing blogs and keeping abreast of changes in search engine algorithms - especially that of Google. You'll also need to invest time and effort into creating link-building strategies.
You'll need to be flexible as it's likely your workload will be diverse, you could be programming one day and writing original content for webpages another. However, you'll often have a lot of control over how you manage your workload.
Does this sound interesting? We offer competitive salary and an enviable environment and culture. Our extremely talented, passionate, friendly group is looking to add yet another extremely talented, passionate, friendly colleague. Apply for this opportunity, and the team would love to get on a call with you to discuss further.
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